Click on a photo to see a bigger one By Shelly Tregembo Today Chuck and I took the stage at the community meetings to discuss goal setting and business plans. I started the meeting by discussing the importance of setting good goals. I introduced the idea of SMART goals. SMART is an acronym for Specific, Measurable, Attainable, Relevant and Time-bound. Getting these concepts across proved a little difficult since there is no direct translation in Lusoga for "goal" or "objective." Patrick, our host and skilled interpreter, figured out a way to explain in a way that seemed to resonate with the participants. I gave the example of having a big, overarching objective to improve the health of my family. Within that objective, I outlined three goals: build a latrine, grow some amaranth and keep the animals away from the house. I had volunteers from the audience help to make each of the goals SMART-er. When would I build the latrine? How much amaranth would I grow and where? After it seemed like everyone was getting the concept, I took an example of a goal from the audience. A young man, Jimmy, had decided that his objective was to become a driver. His first goal was to purchase a boda boda (motorcycle) and his second goal (with some cajoling) was to get a driver’s license. The group assisted him in making his driving goal SMART. What kind of motorcycle? He decided he would like a new, blue, Indian brand motorcycle. When? Jimmy decided that he would like to have his boda boda by May. I pointed out that he wasn’t going to walk outside in May and magically find a motorcycle waiting for him, so he would need to set some goals regarding how he would get the boda boda. Everyone seemed to enjoy the example and I ended by telling them that it’s important to share their goals with others. By sharing their goals, their community can help support them and hold them accountable. Good luck to Jimmy and his driving dream!!! By Chuck DuVivier
This suggestion led us further east to visit a nice banana plantation and review the next farmer's practices. He explained that he had been dumping 20 litters of water per day on each plant during the dry spell but had switched to 3 three litre jugs that dripped during the night and had much better results. He is expanding his bananas, treating for banana weevil and selecting successive sprouts to time his production without trying to over-produce from any single plant at one time. He also grows lots of cassava and cotton but declared his preference for the bananas as the easiest to raise with the best chance for a higher return.
Our training session today started with Shelly talking about setting goals, defining goals and S.M.A.R.T. goals. The audience was attentive and had good responses to her questions. She singled out a young man who wanted to own a boda-boda (motorbike) to use as a business and then help him set goals and the steps and timeline for owning one. My session followed and outlined the steps and parts for creating a business plan. I brought up the aspiring boda-boda driver and had him answer questions about the business, his potential competition, how he might specialize and what his costs, prices and marketing plan might reveal. He was very embarrassed that he was the center of attention and kept lowering and covering his head, so we all encouraged him to sit up tall and confidently explain how he would be a great driver and worthy of getting a loan for his business. The session introduced a lot of new concepts to the crowd but were well received. Most enterprises here start just because someone feels like starting it, little planning goes into the decision.
Further west at Kasuku A trading center, we looked at another private primary school. With other private schools, my quick cash flow estimates showed that the businesses would be profitable as long as the figures supplied to us were realistic. Here, the headmaster/owner reported that they were having problems because only 60% of the students were paying fees and break-even comes at about 90% and we explained that we were not giving grants or handouts. Microcredit business loans will be available but his enterprise and management had to point to a profitable outcome.
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